Next Africa – Blogging in the Sphere of Culture and Social Innovation

Setra Rakotomalala, Madagascar

Learning from his experience creating “Le Blog de Madagascar,” Setra set out to create a free bilingual pan-African digital media platform called Next Africa that features content related to culture, pop culture, environment, tourism, and innovation. He envisions Next Africa as a pan-African Buzzfeed with the aim of creating and growing a platform that is run by young Africans for a young Africans.

Setra spent his residency in Rwanda researching the market potentials of his new project while establishing relationships with local media houses and bloggers. With the soft-launch of his website he selected an iterative development process, continuously monitoring the web metrics of his postings to determine which type of content attracts what audiences in Africa and beyond. He was able to pilot his content sharing strategy with Rwandese content producers and develop a pitch-deck to communicate his business model to potential investors and advertisers.

Setra was hosted by kLab (knowledge Lab), Rwanda

kLab is a unique open technology hub in Kigali where students, graduates, entrepreneurs, and innovators come to work on their ideas and projects to turn them into viable business models. kLab hosts events, workshops, boot camps, hackathons and networking sessions to promote collaboration and partnerships, investment and financing. kLab‘s mission is to promote, facilitate and support the development of innovative ICT solutions by nurturing a community of entrepreneurs and mentors.